Walgreens Bets on Mobile for Black Friday | Digiday

How will mobile play a role in Black Friday for Walgreens?
This Black Friday, people will be entering our stores armed with their smartphones. We’ve got a new version of our mobile app where we can draw people into the store now, using limited-time events, meaning a limited-time offer. [Think: come into the store within the next 20 minutes to get 50 percent off.] We can push the offer out to an existing app user, who will likely drive by at leat one Walgreens as they’re running around doing their Black Friday shopping.

Additionally, we’ve created a game within the app where we partnered with Starbucks and we give people a coupon for a free coffee when they play. It’s mostly a thank you to the many people who do have our app. Also, because our app rank jumped to one of the top 10 free apps when Apple’s Passbook launched, we realized we have an opportunity there. So we integrated Passbook into this initiative with Starbucks. You can add the deal into your Passbook.

Walgreens Bets on Mobile for Black Friday | Digiday.