The Surprising Retail Winner In Mobile Apps – Forbes

The key to Walgreens and CVS’ strong performance is that each provides an app with immediate actual utility, says Jeremy Black, Xtreme Labs’ director of retail. Users can manage their pharmacy prescriptions such as fill out rapid refills, find deals on products, and make orders that they can then pick up in their local store. There’s mobile-focused shopping with free shipping, but the experience is oriented toward improving a user’s in-store experience.

viaThe Surprising Retail Winner In Mobile Apps – Forbes.