Tag: UX Process

March 4, 2020 admin

How To Properly Frame Your Design Challenge Source: UX Collective Overall, this short piece is focused on helping you better frame your design challenge. First, however, I’ll give you a quick introduction to human-centered design. Then I’ll briefly explore the importance of understanding the problem you’re trying to solve. And, finally, I’ll guide you through…

August 8, 2017 admin

Source: Programmatic Guide Part 2: Design Compelling Creative   Design Compelling Creative Jonathan Meltzer Jul 2017Data & Measurement, Experience & Design, Micro-Moments, Omnichannel, Programmatic Download When creative teams are armed with data, engagement becomes easier. Part two of this five-part series on programmatic buying shows how using audience insights can help brands to craft better, more compelling creative. Step 1 – Organize audience…

April 27, 2015 admin

All designers say simplicity is important, but what does it really mean to make something simple? Most of the time we think it means less, that by removing stuff we achieve simplicity. We think by keeping content above the fold we’re helping people focus, or by using bullets instead of paragraphs more people will read…