Offering multiple channels for users to interact with your business isn’t enough. You need to put them at the center of a seamless omni-channel ecosystem. Source: 5 Elements of Omni-Channel User Experiences
Tag: market_research
Databoard for Research Insights THE RUNDOWN Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this interactive tool to help you quickly find what you need from our vast archives of industry-leading research. It’ll even help you tell a story from the stats, turning…
Smartphones are changing the retail landscape. They help us research, compare, and purchase products not just online, but also in stores. In fact, 84% of smartphone shoppers use their phones while in a physical store. This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research,…
The infographic points out that this holiday season, shoppers plan to spend between $92 and $96 billion online, which amounts to $421 per customer and 12% more online shoppers than last year. In 2011, there were 81 million Black Friday shoppers and 123 million Cyber Monday shoppers Of Millennial shoppers, 45% say they’ll prioritize brands that are on sale…