Offering multiple channels for users to interact with your business isn’t enough. You need to put them at the center of a seamless omni-channel ecosystem. Source: 5 Elements of Omni-Channel User Experiences
Tag: market_research
Databoard for Research Insights THE RUNDOWN Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this interactive tool to help you quickly find what you need from our vast archives of industry-leading research. It’ll even help you tell a story from the stats, turning selected charts and data points…
Smartphones are changing the retail landscape. They help us research, compare, and purchase products not just online, but also in stores. In fact, 84% of smartphone shoppers use their phones while in a physical store. This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role…
The infographic points out that this holiday season, shoppers plan to spend between $92 and $96 billion online, which amounts to $421 per customer and 12% more online shoppers than last year. In 2011, there were 81 million Black Friday shoppers and 123 million Cyber Monday shoppers Of Millennial shoppers, 45% say they’ll prioritize brands that are on sale over their “preferred brands.” 78%…