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Purchase journeys of 3 deal-seeking shoppers – Think with Google

Source: Purchase journeys of 3 deal-seeking shoppers – Think with Google Inside the purchase journey of 3 deal-seeking shopper New research from Google shows how intent is redefining the marketing funnel.1 People are narrowing and broadening their consideration set in unique and unpredictable moments. We’re finding this behavior in all shopper types, particularly the deal seeker. For a closer look, …

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Infographic: How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google

Infographic: How Mobile Is Transforming the Shopping Experience in Stores THE RUNDOWN Mobile is empowering shoppers and changing how retailers think about their business. According to this new research, done in conjunction with Google Shopper Marketing Agency Council and M/A/R/C Research, most mobile shoppers are using their phones both before heading to the stores and …

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