Tag: google

August 28, 2017 admin

Source: Mobile Search Intent: New Consumer Behavior Data – Think With Google     In moments where people need to know, go, do, and buy, relying on our phones has become second nature. Google’s VP of marketing, Lisa Gevelber, shares new research that quantifies how people use digital to make…

August 8, 2017 admin

Source: Programmatic Guide Part 2: Design Compelling Creative   Design Compelling Creative Jonathan Meltzer Jul 2017Data & Measurement, Experience & Design, Micro-Moments, Omnichannel, Programmatic Download When creative teams are armed with data, engagement becomes easier. Part two of this five-part series on programmatic buying shows how using audience insights can help brands to craft better,…

June 14, 2017 admin

Source: News – Google Design A New and Improved Google Design We’ve got a fresh, new look! Now it’s easier than ever to find the articles, news, and tools you love right from the homepage. Take a few minutes to explore our new story collections for in-depth insights on everything from branding to SPAN, and visit…

February 8, 2016 admin

Commercials during the Super Bowl don’t just make us laugh or cry—they also make us search. This year, there were more than 7.5 million incremental searches for the brands advertising during the game, which was 40% higher than searches for brands during last year’s game. This searching represents a 7X…

December 27, 2014 admin

Introduction – Material design – Google design guidelines. Introduction We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design. This spec is a living document that will be…

November 13, 2013 admin

THE RUNDOWN We are now living a multi-screen world. With the web at our fingertips, shoppers from Singapore to South Africa are finding and purchasing products in completely new ways. To learn more about these changing behaviors, we studied consumers around the globe in 2013 to understand what role has…

July 25, 2013 admin

Databoard for Research Insights THE RUNDOWN Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this interactive tool to help you quickly find what you need from our vast archives of industry-leading research. It’ll even help you tell a story from the stats, turning…

April 26, 2013 admin

New Look, New Purchase Flow in Google Play Posted by Purnima Kochikar, Director of Business Development, Games & Applications Today we announced that a new version of the Google Play Store app is rolling out worldwide to Android phones and tablets. This new app brings a redesigned UI that’s easier…