Please, no more brainstorm sessions. This is how innovation really works. | Matthew Syed | LinkedIn

Progress is often driven not by the accumulation of small steps, but by dramatic leaps. The television wasn’t an iteration of a previous device, it was a new technology altogether. Einstein’s General Theory of Relativity didn’t tinker with Newton’s Law of Universal Gravitation, it replaced it in almost every detail. Likewise Dyson’s dual-cyclone vacuum cleaner was not a marginal improvement on the conventional Hoover that existed at the time, it represented a shift that altered the way insiders think about the very problem of removing dust and hair from household floors.

Source: Please, no more brainstorm sessions. This is how innovation really works. | Matthew Syed | LinkedIn